The Social (Media) Way to Holiday Shopping

Did you brave the crowds on Black Friday? Did you get that deal you were seeking? We all accept Black Friday as the biggest shopping day of the year, but Coremetrics highlighted that Cyber Monday is growing and exeeded the dollars spent on Black Friday by 24% in it's report: Cyber Monday Report (.pdf).

Cyber Monday is a testament to the increase of online shopping, and the testament to the growing opportunity for companies to use an eCommerce site to maximize their sales. This shopping season can be a joy for both shoppers and sellers!

If you already have a website, think about the ways that you can tap into the shopper frenzy - especially at this time of year. Even if your website is well designed, search engine optimization (SEO) is one big bear you'll want to tackle sooner than later. Making sure you have rich content on your web page, that it is updated often and is current, attracts visitors, has backlinks pointing to it, and is referenced in other pages can help you earn a higher Google ranking, and beget more visitors.

There are many free tools to use to help with SEO...and the recent explosion of social media tools makes it even easier. FACEBOOK, TWITTER, BLOGGER, and LINKEDIN provide great ways to keep your website fresh, without having to redesign it every day. If you'd like additional help in getting started with social media tools, be sure to check out ECM 220 because eCommerce is now LIVE @ JCC!