Is it just for fun, or could this be a strategic way for companies to gather market data about their customers? Or could businesses use this new tool to advertise options at their store. Imagine....It's a hot, sunny, summer day. You are relaxing around the house, trying to escape the heat, trying to escape the chore list for sure...and so you are Facebooking. All of a sudden the ice cream parlor a block away posts a question: Which treat to you prefer? A twisted cone, a chocolate sundae, or a banana boat? FB friends have already answered, and there is a race to see which treat is the community favorite. You click YOUR favorite, and realize that, all of a sudden, you have a craving for a banana boat. Before you debate too long, off you head to get it.
It's a reasonable use for the tool, it's fun because any of us can create it, and it's priceless for the local ice cream store to find out a 'favorite' that can be used in promotions. Have you created a question in Facebook yet?
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